Sunday, March 13, 2016

Crunch Bias


There is a common saying “fools rush in”, but is it only fools who rush? That is why Kahneman and Prose hit so close to home. The writer is responsible for the quality and ultimately, readability of their own work. When time is involved, however, the readability of one’s work may be limited.
At one particular station, I was responsible for providing research for on-air talent during live updates. The updates happened so quickly, that I just could not double check my findings. During this series of updates, I ran across a headline that I gave to the talent. However, the article I took the headline from had multiple stories under the same headline. So I ended up giving the talent a headline from one story and the information from another story. The headline was from a story about a cross country runner who was injured. The information was about a soccer player who was arrested for murder. In essence, the story I gave the talent was that the cross country runner had been arrested for murder. Needless to say, had the talent read the story as I presented it to them, our station may have been liable for a massive lawsuit. Thankfully, the anchor caught the error and stopped before they went on air. This story came to mind while reading Kahneman’s work. Because I was rushed, I ended up using my system 1 and not doing the analysis that comes with system 2.
 System I is like the marines. It goes in first. According to Kahneman (2011), system l is processing the world around us (p. 35).  Kahneman says system 1 works automatically. It’s working to adjust and make judgments on its own. The job of the writer is to mainline the system 1 and activate system 2. This is because the writer has to put forth their best effort. For journalists, system 1 is the only option they can use sometimes.
Kahneman speaks of availability bias. His take on availability bias was that we use the information available to make determinations. However, I believe there are other biases. The experience with the errant story update above, along with others has led me to an awareness of something I have termed “Crunch Bias”. Crunch bias occurs when a reporter, author, editor, or blogger is so limited by a deadline, that they don’t have the ability to spend immense time verifying claims. Because of this, the reporter is forced to use their best judgment. The lack of time to verify leads to crunch bias. The end result is a story or article that features the publisher’s best approximation of various facts. However, as Prose would argue that it is irrelevant. When you present information, you are responsible for that info.
Prose (2006) suggests that we have to have solid information and sentence structure because it makes it easier for the reader to digest our information (p. 49).  Ultimately, both Kahneman and Prose encourage anyone presenting information to take the time to make sure the work presented is of a high standard. It is always best to make sure something is done right, even if you are on a deadline.